Feeling the water and clay in your hands. Forging the shape of a vase from scratch. Looking at the shapes of the ovens and objects that enchanted D’Annunzio. Ceramics can make for a rich and full holiday in Montefeltro. Casteldurante in 1636 became Urbania; in the seventeenth and eighteenth century skilled modellers and painters continued the glorious tradition, renewing the art with «the elegance of the shapes and the gentleness of the dough».

In Urbania even today in the new shops the colors and the extraordinary richness of the decorated vases and plates are revived, but there are also many courses and workshops for adults and children, to feel how simple and natural it is, from earth and fire, to create.

“We like the idea that the ceramic, such a typical product that so characterizes the area where it is created, is part of that “genius loci” that exists in every special place. This creative breath, this spirit of the territory (a wood elf, a metaurense nymph or the cherub of our majolica?) makes each place unique and unmistakable, to be enjoyed with a grateful soul as a non-material wealth that makes you feel good”.

Tarcisio Cleri